AS Hussain: The Visionary Behind Beautiful Salalah Tours

AS Hussain, the Co-Founder of Beautiful Salalah Tours, is a dynamic individual whose passion for travel, storytelling, and hospitality has transformed a small family blog into Oman’s leading tourism company. A business graduate from IBA, Karachi (Master’s in Business Administration), Hussain is based in Salalah, Oman, with his family. His journey from a curious traveler to a travel industry leader is an inspiring story of dedication, creativity, and love for Oman’s natural beauty.

Hussain’s love for travel knows no bounds. He has explored Asia, Europe, North America, the Middle East, and Africa. His personal travel blog, TravelWithHussain.com, is a testament to his passion for discovering and sharing the wonders of the world. From scenic landscapes to hidden gems, he uses his travels to inspire others to explore and appreciate diverse cultures and destinations.

The Birth of Beautiful Salalah

Hussain’s journey in Salalah began in 2013 when he first visited the city and fell in love with its lush mountains, golden beaches, and rich cultural heritage. Fascinated by the natural beauty and warm hospitality of the locals, he made it his mission to share the hidden wonders of Salalah with the world. This led to the launch of BeautifulSalalah.com in 2016, a family-run blog where he, along with his wife, documented the beauty of Salalah for an English-speaking audience.

The blog quickly gained global attention, amassing over a million readers who were captivated by its vivid descriptions and stunning imagery of Salalah. The growing popularity of the blog led travelers to seek personalized tours to experience the places they read about. This overwhelming demand inspired Hussain to partner with his Omani friend Ahmed, and together, they transformed the blog into what is now the #1 tourism company in Salalah — Beautiful Salalah Tours.

Passion, Growth, and Excellence

With a relentless focus on personalized travel experiences, Hussain has been instrumental in creating tours tailored to each traveler’s unique interests. Under his leadership, Beautiful Salalah Tours has become the most reviewed and highest-rated travel company in Salalah on platforms like TripAdvisor and GetYourGuide. His commitment to quality and guest satisfaction has helped expand the company’s reach to offer tours across Oman, from the coastal beauty of Sur and Muscat’s vibrant streets to the serene landscapes of Dhofar.

Expanding Horizons

In 2024, Hussain took his expertise to the next level with the launch of Wonderful Arabia, a company operating from Dubai to cater to tourists from Europe and beyond. This new venture focuses on inbound and outbound tourism across the GCC region, continuing his legacy of creating unforgettable travel experiences in the Arab world.

With a passion for hospitality, a love for storytelling, and an unwavering commitment to excellence, AS Hussain’s journey is one of inspiration and success. His work is a reflection of his dedication to making every traveler’s journey in Oman extraordinary.